Three steps to a website that's yours.
The same three steps printed on our leaflet: we talk about your business, we build it and connect your tools, then we hand it over — it's yours. Adding an AI assistant? The longer path is on this page too.
No jargon, no surprises
Most people who call us want one thing: a professional website that brings in work, without being locked into somebody else's platform. That is three steps, and you own what comes out the other end — your domain, your accounts, your data, in your name. If you want more than a website, the detail further down this page shows exactly how that part works too.
Three steps. The same three on the leaflet.
- 1
We talk about your business
A free, no-pressure chat — what you do and what you need.
- 2
We build it and connect your tools
Website, bookings, an AI assistant — whatever fits, set up for you.
- 3
We hand it over — it's yours
Full access in your name. Keep it yourself, or we care for it monthly.
Step 2, in detail
Adding an AI assistant? This is the full path.
Most websites do not need this section — a Starter Site is the three steps above and nothing more. But if you are hiring an assistant to answer enquiries around the clock, it is built in stages, and you should be able to see every one of them before you commit. Each stage says what you get and what we need from you.
From first conversation to a workforce that never sleepsShow all 7 stages ▾Hide ▴
We learn your business
Before anything is built, we learn how you run. What you sell, who you sell to, the enquiries that land at 11pm, and the busywork eating your week. This is where the real brief is written.
You get
A short written brief we both agree on.
We need
30 minutes and a look at your typical enquiries.
Map the work
We map your workflows end to end and find where AI employees plug in — reception, sales follow-up, support, back-office. The goal is leverage: the roles that win back the most time and catch the most leads come first.
You get
A workflow map showing where AI fits.
We need
The tools you already use — CRM, calendar, inbox.
Design the roster
We decide who you're hiring. Which AI employees, what each one is responsible for, how they speak, and where they hand off to a human. We lock the personas before we build a single response.
You get
A roster + persona brief for sign-off.
We need
A yes on the roster and the tone of voice.
Build & train
Now the work. We configure each employee on your business — your services, your prices, your policies — so they answer like someone who actually works for you, not a search box. Every answer is grounded in your real information.
You get
Trained AI employees, ready for you to review.
We need
The facts only you know — answered honestly.
Wire it into your tools
An answer is only half the job. We connect the workforce to your site, your CRM, your calendar and your alerts — so a captured lead is scored, synced and in front of you, not stuck in a chat window.
You get
A connected system, tested end to end.
We need
Access to the tools we're connecting.
Go live, 24/7
We put the workforce on duty. It starts answering every enquiry in seconds, day or night, capturing leads while you sleep. We watch the first days closely and tune in real time.
You get
Your workforce, live on your site.
We need
A heads-up on where it'll be busiest first.
Tune & grow the team
A workforce gets better the longer it works. We review what's landing, sharpen the weak spots, and add new employees as you grow — so the system compounds instead of going stale.
You get
Ongoing tuning + new hires as you scale.
We need
Nothing — this part's on us.
What goes live
What your workforce includes
A roster of AI employees
Named roles — reception, sales, support and more — each trained on your business.
Always-on website chat
Every enquiry answered in seconds, day or night, in your tone of voice.
Lead capture to your inbox
Enquiries captured as durable leads and delivered to your business email.
Owner email alerts
New enquiries reach your business inbox as they come in.
A live performance view
See what's coming in, what's converting and where to sharpen next.
Ongoing tuning & new hires
We keep the workforce sharp and add roles as your business grows.
A workforce isn't switched on. It's built — one role at a time, until your business runs itself.
Ready to start? The first stage is just a conversation — tell us how you run, and where the busywork is costing you most.
Book a free discovery callThat's the whole process
No retainer to start, no lock-in, and full access in your name at the end of it. The first step is a twenty-minute call where we work out whether there's a job here at all.
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