Paid Ad Management

What's included

• Google Ads account setup, or takeover of your existing one (in your name)
• Campaign structure, keywords and audiences built for your business
• Conversion tracking configured, so results are measured not guessed
• Consent-aware tracking, so what's measured matches what your visitors agreed to
• Ongoing management — budgets, bids, negative keywords and ad copy
• Search-term reviews, so you stop paying for clicks you never wanted
• A monthly report in plain English — spend, clicks and enquiries
• A written note of what we changed and why, so nothing happens off the record
• You approve the budget and the targeting — nothing hidden

Use cases

How it works

1. 1

   Account review or setup

   We set up a fresh Google Ads account in your name, or review and take over the one you already have — and tell you honestly what shape it's in.

2. 2

   Plan the campaigns

   We agree your goals, budget and target area, then build the campaign structure, keywords and tracking around the enquiries you actually want.

3. 3

   Launch and manage

   Campaigns go live and we manage them week to week — budgets, bids, search terms and ad copy — with your budget and targeting approved by you.

4. 4

   Report and refine

   Each month you get a plain-English report on spend and results, and we agree what to adjust next. No jargon, no hidden numbers.

5. 5

   Leave when you want to

   No lock-in. The account was always in your name, so if you stop, you keep the campaigns, the tracking and the history — we simply remove our access.

You might be wondering

How is this cheaper than the agency that quoted me four figures?

We run lean and price the management as a clear monthly fee instead of a big retainer. You get a Google-certified specialist and full transparency without an agency's overheads.

What if I already have a Google Ads account?

We can take it over. We'll review what's there, keep what works, fix what doesn't, and you keep ownership of the account throughout.

I tried Google Ads myself and it just ate money.

That's the usual experience, and it usually has a cause you can point at: no conversion tracking, so nobody could tell which clicks became enquiries; broad keywords collecting searches you'd never want to pay for; or an ad pointing at a page that answers a different question. The first thing we do on a takeover is tell you which of those it was — before you spend anything else.

Shouldn't I be doing SEO instead?

They answer different questions. Local search and your Google Business Profile are the foundation and they cost nothing per click, but they take time and you don't control the pace. Ads buy visibility today, for as long as you pay. If you only have room for one, we'll usually tell you to start with the free foundations — and we'll say so even though ads are the thing we're being paid to sell.

Do I need a website first?

You need somewhere the click can land that answers the searcher's question and makes contact easy. Paying for traffic into a page that doesn't do that is the most common way an ad budget disappears. If yours isn't ready, we'll tell you that before you start a campaign, not after.

FAQ

Are you actually qualified to run Google Ads?

Yes. Neubor holds Google's AI-Powered Performance Ads and AI-Powered Shopping ads certifications — both current, and renewed each year. You can see them, with their certificate IDs, on our Accreditations page.

Is the ad budget included in the fee?

No. The monthly fee is for managing your campaigns. Your ad budget is paid directly to Google from your own account and you set it, so you stay in control of what you spend — and you keep the account.

Will you guarantee me top spot or a set number of leads?

No honest advertiser can, and Google's own policies forbid guaranteeing placement. What we commit to is a properly built, actively managed account, honest reporting and decisions you approve — so your budget is spent deliberately rather than drained.

Are you a Google Partner?

Not yet, and we'd rather say so than let the certifications imply it. Google Partner is a company-level status with published requirements: an optimisation score of at least 70% on the registered manager account, a rolling 90-day ad spend of $10,000 USD across managed accounts, and at least half of your account strategists certified. We hold the individual Google Ads certifications today — the managed-spend history is what a young agency has to build, and we won't pretend otherwise.

How much should I budget for the ads themselves?

It depends on what a click costs in your trade and area, which we check before quoting rather than guessing. Whatever you want to spend is welcome — there's no minimum here, and no job is too big or too small. What we'll tell you plainly is the arithmetic: at a low budget our flat management fee is a bigger share of your total spend, and a smaller budget gathers data more slowly, so it takes longer before the numbers tell you much. You'll have both of those facts before you commit, and what you spend is your call.

Do you take a percentage of my ad spend?

No. The fee is flat and agreed upfront. A percentage fee pays your agency more every time it persuades you to spend more, which is a strange incentive to hand someone. On a flat fee, the only way we keep you is by spending your budget well.

How soon will I know whether it's working?

Google's campaigns go through a learning period while the system gathers data, and low-volume local accounts take longer to leave it than national ones. We won't put a date on results, but you'll see spend, clicks and enquiries from week one, and we'll tell you honestly when there still isn't enough data to draw a conclusion from.

Can I see the account myself?

Yes. It's in your name, you keep admin access, and you can log in whenever you like and see every campaign, every change and every pound. Nothing in it is hidden behind our login.

What happens if I stop working with you?

You keep the account, the campaigns, the keyword and search-term history and the conversion tracking — they were always yours. We remove our access and, if you want, walk your next person through how it's built. There's no data we hold back as leverage.

What tracking do you install, and how does that sit with my cookie banner?

Conversion tracking on the actions that matter — a form sent, a call started — so spend can be judged against enquiries rather than clicks. It's set up to respect your consent banner, so what's measured matches what your visitors actually agreed to. If that means some conversions go unrecorded, we'd rather have honest numbers than a complete-looking dashboard you can't lawfully stand behind.

Will you just put everything into Performance Max?

No. Performance Max suits some businesses and hides more of the detail than a local advertiser usually wants, so we use it where it earns its place — often alongside Search — and tell you which campaign types your budget is going into and why.